Medium6 The 6-second Ads 출처 : https://medium.com/sayollo/the-6-second-ads-1db66e04f3ae The 6-second Ads You have just a few seconds to impress. How will you make your brand count? medium.com 사람들의 집중 시간은 보통 8초 이내 6초짜리 영상일 때 다른 광고 형태에 비해 8-11% 더 높은 집중력을 갖게 됨 출처 : https://www.marketingdive.com/news/6-second-tv-ads-command-more-attention-per-second-than-traditional-spots/525770/ 6-second TV ads command more attention per se.. 2020. 1. 26. There’s No Such Thing as a ‘Target Audience’ for Your Brand 출처 : https://medium.com/better-marketing/theres-no-such-thing-as-a-target-audience-for-your-brand-92798c457ad8 There’s No Such Thing as a ‘Target Audience’ for Your Brand Don’t change the people, change the creative medium.com 닐슨 조사에 따르면 타겟팅 보다는 소재(Creative)가 가장 높은 ROAS를 기록했다. 짧은 시간이라도 유저가 소재를 보는 동안에 소재를 바꿨을 때 (색상, 형태 등)의 효과가 높았다. 또한 소재 내 조합을 잘 구성 하면 더 높은 클릭을 발생 시킬 수 있다. "You can sell anything t.. 2020. 1. 26. How to Form New Habits That Matter How to Form New Habits That Matter (11/05), 어떻게 중요한 새로운 습관을 만드는가. https://link.medium.com/qh5M2SVAm1 How to Form New Habits That Matter “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” forge.medium.com “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” 2019. 11. 19. Looking at Cute Animals Online Is Literally Good for Your Brain Looking at Cute Animals Online Is Literally Good for Your Brain (11/05), 귀여운 동물을 컴퓨터로 보는 것이 뇌에 도움을 준다. https://onezero.medium.com/looking-at-cute-animals-online-is-literally-good-for-your-brain-2eaa291d8568 Looking At Cute Animals Online Is Literally Good for Your Brain And definitely better than porn or even reading, according to one researcher onezero.medium.com It might seem like a frivolous .. 2019. 11. 19. 이전 1 2 다음
