출처 : https://medium.com/sayollo/the-6-second-ads-1db66e04f3ae
The 6-second Ads
You have just a few seconds to impress. How will you make your brand count?
medium.com
- 사람들의 집중 시간은 보통 8초 이내
- 6초짜리 영상일 때 다른 광고 형태에 비해 8-11% 더 높은 집중력을 갖게 됨
6-second TV ads command more attention per second than traditional spots
A study found advertisers have also seen a 10% boost from airing short-form ads next to longer, traditional ones during the same block of programming.
www.marketingdive.com
'Resources' 카테고리의 다른 글
| AdobeXD로 UX Research 하기 (0) | 2020.05.16 |
|---|---|
| There’s No Such Thing as a ‘Target Audience’ for Your Brand (0) | 2020.01.26 |
| 2020년 디자인 트렌드 (0) | 2019.12.22 |
| Design better buttons (0) | 2019.12.05 |
| Tips to Learn Programming More Effectively (0) | 2019.12.04 |
댓글