Still Don’t Believe In Influencer Marketing? Amazon Just Showed Us The Future

https://medium.com/@nicolascole77/still-dont-believe-in-influencer-marketing-amazon-just-showed-us-the-future-c15f340068c3

Still Don’t Believe In Influencer Marketing? Amazon Just Showed Us The Future

If you don’t know what an affiliate link is, it’s a link that tracks where the traffic is coming from and rewards the traffic sender with a small percentage of any sales that occur on the other end.

For example: If you are reading a blog about cleaning products free of harmful chemicals, the blogger may suggest that you check out a certain product on Amazon they really like. They will then link to that product, the link being an affiliate link, which they have access to by signing up for Amazon’s affiliate program. Amazon then rewards the blogger (the person sending the traffic) with a small percentage of the sale, assuming the person buys something on the other end. Think of it like a finder’s fee.

> Amazon Affiliate : 블로거가 특정 상품을 홍보하고 해당 링크로 소비자가 구매시 아마존이 블로거에게 fee를 주는 방식

 

 

"The reason influencers are going to want to get on board is because they can essentially set up their own store on Amazon. They can pull together products that make sense for their target audience. Using their “influencer affiliate” link, all they have to worry about then is driving traffic. They don’t have to go through all the pains that another influencer would go through trying to launch their own store on their own website with their own products."